ABOUT OUR COMPANY
Proficient Health has its roots in a problem encountered by our founder and CEO Robb Hutchison. Early in his career, Robb worked with a specialty hospital and with a home medical equipment provider. Both positions gave him an up-close look at breakdowns in the referral management process that impacted both patient care delivery and provider reimbursements.
Robb decided to do something about it, and Proficient Health was born. He pulled together a team of experienced healthcare technologists to develop Internet-based solutions that make it easy to exchange referrals and other private healthcare data securely – without delays.
Today our company is setting new standards in the healthcare industry; changing how people and organizations deliver healthcare. Proficient Health helps thousands of physicians, hospitals and other healthcare providers eliminate technology and communication barriers. We make it possible for them to share and manage information, improve service and care delivery, reduce costs, speed reimbursement, and get more out of their existing EHR/EMR investment.
Over the years, Robb has expanded the Proficient Health team to include healthcare clinicians and experts with extensive healthcare experience and intimate knowledge of the issues healthcare organizations face each day. Our team understands the importance of collaboration in healthcare to improve care delivery and coordination.
With over 100 years of combined healthcare and technology experience and more than 60 years of direct clinical experience, the Proficient Health team has a deep understanding of what constitutes successful implementations of our solutions. From the beginning of any customer engagement, we focus on understanding the customer’s strategic business goals, the real and perceived obstacles that block the achievement of those goals and how our software can most effectively help attain those goals.
...a team of experienced healthcare technologists...
Take some time to meet our executive team.
Chief Executive Officer
Robb Hutchison is Founder and CEO of Proficient Health. Proficient Health is a healthcare information services company that designs custom workflow solutions and web-based software applications for the secure and efficient exchange of patient information.
Robb has over 25 years of experience in the healthcare industry. As an industry executive, Robb has tackled some of the industry’s toughest challenges – improving access to medical records and bridging the communication gaps that plague healthcare systems and their provider communities. Robb founded and co-founded 4 successful healthcare-related ventures during the past 15 years, most notably ProviderLink, which was later acquired by Compuware, Inc.
Prior to his startups, Robb has held regional and national leadership roles in business development. In addition to his clinical background as a Respiratory Therapist, he holds a Master’s degree in Healthcare Administration from the University of North Carolina at Chapel Hill.
Chief Technology Officer
Steve is responsible for development, operations and quality assurance for our Proficient Health technology platform. Our clients benefit from his extensive experience in producing highly scalable software as a service (SaaS) solutions for the healthcare market.
Steve previously was VP of enterprise architecture for Medfusion, a leader in patient portals, patient-centric medical records and patient payment solutions. He also was cofounder and chief technology officer for ProviderLink, a company offering web-enabled tools to help healthcare providers using paper records to exchange information seamlessly with partners using electronic systems. When ProviderLink was purchased by Compuware’s Covisint subsidiary, Steve joined the company to direct product development, testing and operations for both ProviderLink and Covisint’s Nationwide Health Information Network.
Before moving into the healthcare technology arena, Steve founded InterAdNet, a company offering a SaaS platform for tracking, analyzing and optimizing Internet advertising. He also worked as a software architect for Nortel’s Bell Northern Research, where he gained extensive experience with real-time, fault-tolerant architectures.
David Hoover, MD
Chief Medical Officer
As our chief medical officer, David helps us design and deliver technology solutions that improve care delivery and produce better patient outcomes. He also is a practicing surgeon and director of Pediatric Surgery Outpatient Services at WakeMed Children’s Hospital.
In his surgical practice, David is known for his innovation. One example: He was the first surgeon in the country to use magnets to correct the congenital absence of a portion of the esophagus. He brings that same spirit of innovation to his role as a physician leader – working to improve operational processes, efficiency and patient satisfaction.
David cofounded MD Interconnect, a company specializing in mobile communication solutions for healthcare providers. He joined our executive team when MD Interconnect merged with Proficient Health in the summer of 2019.
David previously was director of Outpatient Specialty Services for Pediatrics at Jeff Gordon Children’s Hospital. He earned his medical degree at East Carolina University, completed residencies at Northwestern University and Carolinas Medical Center, and was awarded a fellowship in pediatric surgery at Children’s Memorial Hospital in Chicago.
VP of Sales & Marketing
For nearly 15 years, Luke Gunter has been leading organizational strategy, transformation initiatives, and program optimization efforts driving go-to-market strategies in the health IT space and across industries. He has launched 50+ products to market while building sales and marketing organizations for startup, growth-phase and Fortune 500 companies.
Luke previously led the marketing strategy and execution for a portfolio of clinical, interoperability, and revenue cycle products, as well as industry market segments for a leading HIT and EHR provider. Prior to that, he spent over a decade bringing disruptive, technology-driven SaaS solutions to market.
Luke leads the sales, marketing, channel, and business development organizations for Proficient Health.
Senior VP of Product Group
Jeff leads the Product Management and Client Services functions. He joined Proficient Health with the MD Interconnect acquisition in July of 2019, where he led all Technology and Product Development. He is an accomplished senior technology executive with significant experience in both Fortune1000 and startup environments. He began with a 15-year career with IBM and has continued his work in venture capital-backed companies with multiple successful exits. He has over three decades of technology leadership experience across a number of industries including systems management (IBM/Tivoli Systems), internet add serving (Engage Technologies), mobile content (Motricity), internet self-publishing (Lulu.com), public/private/hybrid cloud solutions (Hosted Solutions), internet of things (Consert), Music Tech (MasterChannel) and HealthCare Tech (Health Decisions and MD Interconnect).
Jeff earned a B.S. in Computer Science and Mathematics from North Dakota State University.
VP, Client Alignment
Wayne King has over 25 years experience in the software development industry having held positions in sales, marketing, product management, quality assurance and technical support. Wayne has a passion for designing, marketing and delivering software products to the market that improve the efficiency of day to day workflows in healthcare organizations, increase patient satisfaction and lower the overall cost of healthcare.
Most recently, Wayne was a Senior Product Manager where he managed a suite of products focusing on Population Health Management, Health Information Exchange and Secure Messaging. Together these products enabled payers, hospitals and providers to manage patient populations, coordinate care and efficiently communicate clinical and administrative information.
Wayne held various positions in companies including Covisint, ProviderLink, Koz.com, Persimmon IT, ON Technology and DaVinci Systems.
Senior VP of Finance
Julie has over 26 years of experience in financial management and auditing, including 13 years with an international accounting firm. While at the latter, she worked with service and manufacturing companies of all types, ranging from startups to large public ventures. She draws on her extensive experience when managing the financial and administrative operations at Proficient Health.
Elizabeth “Liddy” Hall
Liddy provides expert legal advice to Proficient Health as we grow our business and serve healthcare providers. She previously was an associate at Hagan, Davis, Mangum, Barrett, Langley & Hale – specializing in business and tax law, estate planning and estate administration. She also has worked at Nexsen Pruet Adams Kleemeier and at Adams Kleemeier Hagan Hannah and Fouts.
Liddy received her JD degree from the University of Virginia School of Law, where she was executive editor of the Virginia Law Review. She earned an undergraduate degree in psychology from Davidson College.