ABOUT OUR COMPANY
Proficient Health has its roots in a problem encountered by our founder and CEO Robb Hutchison. Early in his career, Robb worked with a specialty hospital and with a home medical equipment provider. Both positions gave him an up-close look at breakdowns in the referral management process that impacted both patient care delivery and provider reimbursements.
Robb decided to do something about it, and Proficient Health was born. He pulled together a team of experienced healthcare technologists to develop Internet-based solutions that make it easy to exchange referrals and other private healthcare data securely – without delays.
Today our company helps thousands of physicians, hospitals and other healthcare providers eliminate the process breakdowns Robb encountered. We make it possible for them to share and manage information, improve service and care delivery, reduce costs, speed reimbursement, and get more out of their existing EHR/EMR investment.
As our company has grown, we’ve built a team with extensive healthcare experience and an intimate knowledge of the issues you face each day. See below for the bios of our leadership team.
...a team of experienced healthcare technologists...
With over 100 years of combined experience in the healthcare IT space, the Proficient Health team has a deep understanding of what constitutes a successful implementation of a solution. From the beginning of any customer engagement, we focus on understanding the customer’s strategic business goals, the real and perceived obstacles that block the achievement of those goals and how our software may or may not be the right solution for attaining those goals.
Unlike some healthcare IT vendors, we’re genuinely committed to simplifying and improving teamwork and communication within and between healthcare organizations. As such, we qualify our prospects not just on the size of the potential revenue we may gain, but also, on their readiness to implement and use our solution. In other words, we value the integrity of our brand, reputation and success of our customers more than the mere closing of a contract. Take some time to meet our executive team.
Chief Executive Officer
Robb Hutchison is a Co-Founder and CEO of Proficient Health. Proficient Health is a healthcare information services company that designs custom workflow solutions and web-based software applications for the secure and efficient exchange of patient information.
Robb has over 25 years of experience in the healthcare industry. As an industry executive, Robb has tackled some of the industry’s toughest challenges – improving access to medical records and bridging the communication gaps that plague healthcare systems and their provider communities. Robb founded and co-founded 4 successful healthcare-related ventures during the past 15 years, most notably ProviderLink, which was later acquired by Compuware, Inc.
Prior to his startups, Robb has held regional and national leadership roles in business development. In addition to his clinical background as a Respiratory Therapist, he holds a Master’s degree in Healthcare Administration from the University of North Carolina at Chapel Hill.
David Hoover, MD
Chief Medical Officer
As our chief medical officer, David helps us design and deliver technology solutions that improve care delivery and produce better patient outcomes. He also is a practicing surgeon and director of Pediatric Surgery Outpatient Services at WakeMed Children’s Hospital.
In his surgical practice, David is known for his innovation. One example: He was the first surgeon in the country to use magnets to correct the congenital absence of a portion of the esophagus. He brings that same spirit of innovation to his role as a physician leader – working to improve operational processes, efficiency and patient satisfaction.
David cofounded MD Interconnect, a company specializing in mobile communication solutions for healthcare providers. He joined our executive team when MD Interconnect merged with Proficient Health in the summer of 2019.
David previously was director of Outpatient Specialty Services for Pediatrics at Jeff Gordon Children’s Hospital. He earned his medical degree at East Carolina University, completed residencies at Northwestern University and Carolinas Medical Center, and was awarded a fellowship in pediatric surgery at Children’s Memorial Hospital in Chicago.
Chief Technology Officer
Steve is responsible for development, operations and quality assurance for our Proficient Health technology platform. Our clients benefit from his extensive experience in producing highly scalable software as a service (SaaS) solutions for the healthcare market.
Steve previously was VP of enterprise architecture for Medfusion, a leader in patient portals, patient-centric medical records and patient payment solutions. He also was cofounder and chief technology officer for ProviderLink, a company offering web-enabled tools to help healthcare providers using paper records to exchange information seamlessly with partners using electronic systems. When ProviderLink was purchased by Compuware’s Covisint subsidiary, Steve joined the company to direct product development, testing and operations for both ProviderLink and Covisint’s Nationwide Health Information Network.
Before moving into the healthcare technology arena, Steve founded InterAdNet, a company offering a SaaS platform for tracking, analyzing and optimizing Internet advertising. He also worked as a software architect for Nortel’s Bell Northern Research, where he gained extensive experience with real-time, fault-tolerant architectures.
Chief Integration Officer
Bio coming soon!
Vice President of Products & Innovation
Wayne has over 25 years experience in the software development industry having held positions in Sales, Marketing, Product Management, Quality Assurance and Technical support. Wayne has a passion for designing, marketing and delivering software products to the market that improve the efficiency of day to day workflows in healthcare organizations, increase patient satisfaction and lower the overall cost of healthcare.
Most recently , Wayne was a Senior Product Manager where he managed a suite of products focusing on Population Health Management, Health Information Exchange and Secure Messaging. Together these products enabled payers, hospitals and providers to manage patient populations, coordinate care and efficiently communicate clinical and administrative information.
Wayne has held various positions in companies including Covisint, ProviderLink, Koz.com, Persimmon IT, ON Technology and DaVinci Systems.
Vice President of Finance
Julie has over 26 years of experience in financial management and auditing, including 13 years with an international accounting firm. While at the latter, she worked with service and manufacturing companies of all types, ranging from startups to large public ventures. She draws on her extensive experience when managing the financial and administrative operations at Proficient Health.
Elizabeth “Liddy” Hall
Liddy provides expert legal advice to Proficient Health as we grow our business and serve healthcare providers. She previously was an associate at Hagan, Davis, Mangum, Barrett, Langley & Hale – specializing in business and tax law, estate planning and estate administration. She also has worked at Nexsen Pruet Adams Kleemeier and at Adams Kleemeier Hagan Hannah and Fouts.
Liddy received her JD degree from the University of Virginia School of Law, where she was executive editor of the Virginia Law Review. She earned an undergraduate degree in psychology from Davidson College.
Director of Sales
Steve has nearly two decades of experience in healthcare IT commercial leadership. He has led sales and marketing efforts for both small, start-up companies and large corporations; leading sales success by breaking into emerging markets for data interoperability platforms and value-based care software portfolios.
Before joining Proficient Health, Steve worked with the Microsoft-GE Healthcare joint venture, Caradigm, in the ACO and population health space. Under his leadership, sales soared – with an annual growth over 30% among health systems investing in value-based care. He has held senior leadership positions with Cerner, dbMotion, and GE Healthcare Information Technologies.
Steve is a North Carolina native and resides in Raleigh, NC.
Director of Client Services
Kristin Reid has joined Proficient Health as our new director of client services. In that role, she will lead project managers as they design go-live plans and deliver client-focused training and implementation support. She also will work with our client success managers to ensure each of our customers experience the highest levels of satisfaction.
Kristin brings over 15 years of experience in healthcare leadership, business operations and management to her new role with Proficient Health. Before joining our team, she worked as an associate director of operations and as a practice manager at Wake Forest Baptist Health.
Kristin earned a Master’s in healthcare administration from the University of Maryland and a Bachelor’s in business administration from Salem College.
We are excited for our customers to benefit from Kristin’s extensive healthcare background.
Manager of Implementation & Training
Tony brings a wealth of Proficient Health knowledge to the Implementation and Training Department. Tony is responsible for the successful implementation and training of all new clients joining the Proficient Health community. Prior to taking this role, Tony was responsible for technical support and quality assurance of the Proficient Health Platform. Before joining Proficient Health, Tony worked as a quality assurance analyst with both Managed Data Group and with FOCoS Innovations, a software technology company specializing in solutions for Medicaid Home and Community Based Services programs. He also worked as a systems integration manager for Restaurant Sciences.
Tony holds a B.A. in Marketing from the University of North Carolina at Greensboro.
Bio coming soon!
Sales & Business Development
Cristina Wright has joined Proficient Health to help us grow our existing business and capture new opportunities with both customers and strategic partners.
Cristina has nearly 20 years of experience in coaching and managing healthcare sales teams. Before joining Proficient Health, she led a sales team for Quest Diagnostics in the New York market. Her responsibilities included building partnerships with health systems, insurance providers and reference laboratories, as well as creating strategies to grow market share.
We know Proficient Health will benefit greatly from the knowledge and experience Cristina brings to her business development responsibilities.